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Saturday, March 14 • 11:00am - 12:00pm
We Are What We Click: The Dark Side Of Sideboobs

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This panel will provide a horrifying view of humanity, based on click trends.
What if we are what we read online? What if the measure of a person is, in fact, their browser history? That's a scary thought, because we know what you click on, and it tends to be the stupidest stuff you can find. Face it, your reptilian brain controls your clicking finger.
Never before in history have so many great journalists had so many resources and such reach. Publishers are investing millions in reinventing their businesses. And yet a good slideshow of Kim Kardashian still wins 9 times out of 10. It can be frustrating to "real" journalists and publishers, but why not take this stuff seriously and learn what we can from it?
This panel will do just that: We’ll stare into the abyss of the web and plumb the depths of our collective content consumption, looking for lessons we can learn from the dark side of content marketing. Presented by The Knight Foundation

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avatar for Mikala Bierma

Mikala Bierma

Assoc Creative Dir, BuzzFeed
avatar for Kyle Monson

Kyle Monson

Founding Partner & Chief Creative, Knock Twice LLC
Kyle Monson is a founding partner and chief creative at Knock Twice, a tech marketing agency in New York and San Francisco. Kyle got his start as a journalist and editor, working for almost six years at PC Magazine before becoming content strategy director at JWT in 2009.
avatar for Elspeth Rountree

Elspeth Rountree

Dir of Mktg
With extensive experience in the evolving digital media space, Elspeth "Ellie" Rountree is an expert new media marketer and strategist focusing on the intersection of current topics such as Marketing, Branded Content, Partnerships and emerging trends such as Meme Culture. Along with... Read More →
avatar for Todd Sawicki

Todd Sawicki

CEO, Zemanta
Todd Sawicki is the CEO of Zemanta, the Native Ad DSP. Zemanta helps content marketers manage distribution for their content thru native advertising. Zemanta's roster of clients includes Intel, Intuit, Allstate, Williams Sonoma and more.

Saturday March 14, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 1

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