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Sunday, March 15 • 3:30pm - 6:00pm
Startup Marketing and Growth Hacking on a Budget

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Having an existing website or app would be beneficial.
What to Bring:
To get the most value you should bring your laptop and have a Google Analytics and Facebook Ads account.
Marketing is critical to any startup's success, if no one knows about your product, no one can buy it! The good news is you don't need millions of dollars in marketing budget to get new customers and grow your company. In this 2.5hr workshop, we'll cover the core fundamentals of startup marketing on little to no budget showing you ways to hack multiple marketing channels to your advantage. From core content and social media tactics to email marketing, we will show you how to leverage many of the free (or very cheap) tools available, to better understand and grow your audience.
At the end of the workshop you will know how to:
- Find and engage with potential customers online for research and revenue
- Create a conversion funnel and get customers into it
- Use analytics to test and optimize your strategies.
0-20mins - Marketing fundamentals. What and Why?
20-40mins - Finding your true audience and learning their language
40-60mins - Creating a conversion funnel
60-80mins - Content tips and tricks
80-100mins - Analytics insights. What's the data telling you?
100-110mins - Break
110-150mins - Attendee site analysis - We'll look at some of your sites, what are you doing right and wrong?

View official listing on sxsw.com

avatar for Antony McGregor Dey

Antony McGregor Dey

CMO, Pagelines
Antony is an Australian serial entrepreneur and seasoned startup executive. He is the founder of 2 startups and a founding executive at 2 more. Specializing in business development, online marketing, and product development, he regularly advises early-stage startups in the... Read More →
avatar for Ashley McGregor Dey

Ashley McGregor Dey

Head of Community, Kifi
I build communities and make companies more social. San Francisco native recently relocated to Austin now leading community at Kifi. Previous experience includes building and executing social programs for ModCloth and Indiegogo.

Sunday March 15, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon G

Attendees (0)