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Saturday, March 14 • 11:00am - 12:00pm
Changing Face of Fame: Social Media Celebrities

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A 6 second video from a Justin Bieber look-alike is probably not the first tactic in your marketing plan, but maybe it should be. Celebrities have long played an important role in creating brand awareness and buzz around social causes because of their mass market of consumer followers. With a growing millennials consumer base and an increasing desire to reach audiences beyond TV screens and magazine pages, brands and advertisers are shifting gears from mainstream celebrities to the “new” celebrity on social media.
YouTube star Jenna Marbles has more subscribers than Katy Perry or Taylor Swift. Instagram and Vine stars sold out stadiums across the country on the DigiTour. Simply put, social media is transforming celebrity.
Connecting the “new” celebrities to a social cause gives organizations or brands more access to new audiences on emerging platforms, resulting in social sharing and real action. So how do we implement this successfully?

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avatar for Rob Fishman

Rob Fishman

Co-Founder, Niche
Niche co-founder, Rob formerly led social media for The Huffington Post and Aol. His previous company, Kingfish Labs, was acquired in 2012 by BuzzFeed, for which he is now a contributing editor. He holds degrees from Cornell and Columbia University. Niche.co is an online community... Read More →
avatar for Cubby Graham

Cubby Graham

Community Builder, charity: water
avatar for Paula Veale

Paula Veale

EVP Corporate Communications, Ad Council
As Executive Vice President of Corporate Communications, Paula oversees internal and external communications for the organization’s more than 50 public service campaigns as well as the Ad Council brand. Led by Paula, the PRISM (public relations, interactive and social media) team... Read More →

Jeremy Welt

SVP Mktg, Maker Studios

Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Salon 7

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