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Monday, March 16 • 11:00am - 12:00pm
Crashing Oculus Rift and Hacking New VR Experiences

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Earlier this year we turned over 5000 members of the public into Crash Test Dummies and slammed them into a wall at 60km/hr. With emerging VR technology, the right programmers, engineers & brave clients it is entirely possible to create fully immersive virtual brand experiences that the audience can actually feel. Find out how we sold this idea to Australia's biggest insurance brand. Hear about the challenges we faced hacking the Oculus Rift and extending the experience through some creative engineering.
Over the course of an hour, we will take you through our journey and we will leave you with 5 big things to consider when creating immersive interactive experiences. This session is focused on the realities of producing VR. The session is suited to those interested in entering the VR space, managing VR teams or anyone interested in moving from hobby VR to professional production. We'll cover the business side, creative side, and an intro to the technology and code.

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avatar for Sean Gardner

Sean Gardner

Business Dir, Digital Arts Network/TBWA
Sean believes that creative use of digital technology and innovating for good will save the world from itself. His mission is to help the world's best brands work with the world's most creative people. In doing so, he believes we can and will use technology in new ways to communicate... Read More →
avatar for Ben Tan

Ben Tan

Creative Technologist, Digital Arts Network Sydney
Ben X Tan is a software developer, musician and occasional artist. He started drawing and playing piano from a young age, and was introduced to programming when he was 11.

Monday March 16, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

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