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Monday, March 16 • 3:30pm - 4:30pm
Why Is Spec Creative so Wrong, But Feels so Right?

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Somewhere along the line, doing speculative creative work for clients became the norm. In a perfect world we would just say no. We are all in agreement with this and yet we can’t stop. After several initiatives to make us all stop, maybe we should change the conversation. Is it possible to find a happy medium where we don’t devalue our work (and live with the guilt)? This session will discuss alternatives, client education, establishing limits and explore a space to the benefit of both agency and client.

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Michael Griffith

Dir of User Experience, Bottle Rocket Apps
Michael Griffith’s philosophy is simple, “All I want to do is work with cool people and build cool stuff." Griffith has been designing new media for over 20 years and his understanding of information architecture, usability, accessibility and compliance sets him apart from traditional... Read More →

Monday March 16, 2015 3:30pm - 4:30pm
JW Marriott Salon D 110 E 2nd St

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