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Monday, March 16 • 5:00pm - 6:00pm
Tools of an Industrial Craftsman

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In today’s ever connected world, user experience is the building block of a smarter, more contextualized life. The Industrial Internet is driving the physical world to a more efficient place, and more than ever people are interacting with the machines – from jet engines to wind turbines – around us. But this human-machine interaction is not possible without craftsmanship. This discussion will focus on how designers and developers are working together to create new trends and how technology and traditional craft can and will co–exist.

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avatar for Andrew Crow

Andrew Crow

Head Design, Uber
avatar for Greg Petroff

Greg Petroff

Chief Experience Officer GE Software, GE Software
Greg Petroff is general manager of the User Experience Center of Excellence for GE Software. The UX CoE is charged with elevating the quality of digital experiences created by GE for its customers. At GE, Mr. Petroff is leading efforts to define the human interface to the Industrial... Read More →
avatar for Kendra Shimmell

Kendra Shimmell

Managing Director, Cooper
Kendra is a Managing Director at Cooper. Her goal is to nurture and empower designers, to educate businesses on the value of design, and to provide the tools to integrate design at the core of business innovation, process, and decision-making.

Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon B

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