Chief Experience Officer GE Software, GE Software
Greg Petroff is general manager of the User Experience Center of Excellence for GE Software. The UX CoE is charged with elevating the quality of digital experiences created by GE for its customers. At GE, Mr. Petroff is leading efforts to define the human interface to the Industrial...
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Managing Director, Cooper
Kendra is a Managing Director at Cooper. Her goal is to nurture and empower designers, to educate businesses on the value of design, and to provide the tools to integrate design at the core of business innovation, process, and decision-making.