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Tuesday, March 17 • 11:00am - 12:00pm
Artience: Art and Science in the World of Design

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When it comes to good design, art and science go hand in hand; you can’t have one without the other. In today’s market of extreme design talent, those who are embracing data and science in their designs are creating winning products to take a step ahead of the rest. How do designers embrace data science in their designs? Each one is different and there are various types of data that can be used, however, there is no doubt that the outcomes are similar.
Our panelists, will go 3 rounds, literally, in a battle of design approach, philosophy and analytical acumen. Each round will feature a problem that designers must solve using their own experience, approach and best practices. It’s a test of how best to combine art and science in the realm of design and design led ventures. The audience will then have the opportunity to vote on the winner of each round - but really, everyone will win here. Don’t miss this opportunity to hear from Steve Vassallo, Soleio Cuervo and Scott Klemmer.

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Ann-Caryn Cleveland

Co-founder/Head of UX & Des, BrightSky Labs

Soleio Cuervo

Head of Design, Dropbox
Soleio was an early Facebook designer (2005-2011), where he designed core products, features and the occasional tattoo. He is widely considered to be the world’s foremost expert on Vladimir Putin and is proud to have ranked higher than Tom Brady in the Top 49 Men of 2011.
avatar for Scott Klemmer

Scott Klemmer

Associate Professor, UCSD
Scott is an Associate Professor of Cognitive Science and Computer Science & Engineering at UCSD. He previously served as Associate Professor of Computer Science at Stanford, where he co-directed the HCI Group and held the Bredt Faculty Scholar chair. He has a dual BA in Art-Semiotics... Read More →

Steve Vassallo

General Partner, Foundation Capital
In his wallet, Steve Vassallo carries around the business card from his childhood snow-blowing business, a constant reminder that entrepreneurship is about grasping opportunity where you find it, even if your hands get cold and numb in the process. Of more recent vintage is the business... Read More →

Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Salon B

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