While an established industry leader in tech, mobile gaming remains a foreigner in the fashion and retail landscape. Yet studies show that women spend 1/3 of the time they are on their phones playing games, nearly 2x the amount of time spent on social media. So how can brands stay at the center of their customer’s attention after they finish passively looking at photos and start actively engaging on other mobile platforms? Enter Covet Fashion, the mobile game that digitizes brands’ collections and puts them at the fingertips of over 1.6m users competing for best style. Spending 30 minutes within the app a day, users get to virtually shop, style and even directly purchase their favorite items from today’s top brands, leading to a 50% boost in brand awareness among our partners. Covet Fashion is a pioneer in the entertainment marketing space and offers brands a chance to go beyond native advertising on a proven platform to make an influential impression during the purchasing journey.
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