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Saturday, March 14 • 3:30pm - 4:30pm
Franchise: A Food Truck Evolution

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These aren’t your typical food truckers— these are the pioneers of the food truck industry who have created brands that extend from food trucks into other offshoots. We will be exploring the role of the food truck in the evolution of these food brands and talk to each entrepreneur about their strategy/mindset when they started their food truck venture and THEN their evolved strategy as they looked to expand and scale into restaurants, grocery stores or food truck expansion. We want to tell the stories of how food culture has been shaped by the modern food truck.

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Speakers
avatar for Natasha Case

Natasha Case

CEO, Coolhaus
Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, gourmet ice cream sandwich company from their barely drive-able postal van at the Coachella Music Festival to... Read More →
avatar for Dave Danhi

Dave Danhi

Founder, The Grilled Cheese Truck
Dave Danhi is the Chief Creative Officer, Founder and creative culinary management behind the Grilled Cheese Truck since 2009 at formation. Mr. Danhi has been engaged in the restaurant and food business for 30 years with his melts having appeared on numerous lists being named some... Read More →
avatar for Ross Resnick

Ross Resnick

Founder & Big Burrito, Roaming Hunger
Ross Resnick is the CEO of Roaming Hunger, a service that makes it easy for consumers to book the best food trucks for any event. Roaming Hunger also has an online resource/smartphone app that provides real-time tracking for more than 6,000 popular food trucks across the country... Read More →
avatar for Eric Silverstein

Eric Silverstein

Founder, The Peached Tortilla
Eric Silverstein is the founder and owner of The Peached Tortilla, a food truck concept turned brick and mortar. After four years roaming the streets of Austin, Peached Tortilla opened the doors to its brick and mortar location in December 2014. Peached Tortilla is known for its innovative... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Driskill Hotel Maximilian 604 Brazos St

Attendees (0)