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Friday, March 13 • 11:00am - 12:00pm
What Marketers Can Learn From Political Campaigns

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From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.

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Speakers
avatar for Peter Bouchard

Peter Bouchard

Dir of Media, Civis Analytics
Peter Bouchard is Director of Media Analytics at Civis Analytics, the brain behind the media analysis that will drive advertising campaigns and empower clients with the most strategic, innovative and competitive media campaigns across television, digital and mobile screens.
avatar for Rich Mintz

Rich Mintz

Exec VP, Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct response fundraising and engagement, Rich has provided strategic direction and support to a long list of nonprofit, political, and commercial organizations... Read More →
avatar for Michelle Mullineaux

Michelle Mullineaux

VP, Marketing, Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at the intersection of communications, design, and technology, overseeing programs for ESI Design, Metropolis Magazine, artnet.com and Christie’s. She is a strong... Read More →
avatar for David Murphy

David Murphy

Pres - US, Team Detroit
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Toyota, Land Rover, Coca-Cola Company, Sony, Dell, P&G, Hilton and United Airlines.


Friday March 13, 2015 11:00am - 12:00pm
Trinity Hall Trinity Hall 311 E 5th

Attendees (8)