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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 5:00pm - 6:00pm
Hacking the Tank: Innovating the Marine Way

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The United States Marine Corps is the smallest branch of the Armed Services, and it has the budget to match. Without the research and development $$$ of the Army or the USAF, Marines must be creative in their methods of innovation – which results in a lot of modifications of existing equipment: for example, retro-fitting flame throwers to old Army tanks ill-prepared for high brush and ground cover, rebuilding boats as amphibious beach assault vehicles, or combining helicopters with ground forces for vertical assault. Even the structure of the Marine Corps is innovative, with an emphasis on decentralized decision-making that encourages rapid response and flexibility. What can modern businesses learn from an organization with more than 200 years of experience in supporting and driving innovation?

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Speakers
avatar for Bgen William F. Mullen Iii

Bgen William F. Mullen Iii

Brigadier General, United States Marine Corps
avatar for Brigadier General William F Mullen III

Brigadier General William F Mullen III

Brigadier General, United States Marine Corps
avatar for Marshall Lauck

Marshall Lauck

COO, JWT
MARSHALL LAUCK Chief Operating Officer
avatar for Capt Michael Z. Lethbridge

Capt Michael Z. Lethbridge

Captain, United States Marine Corps
Captain Michael “Zach” Lethbridge currently serves as a project officer for the Field Testing Branch of the Marine Corps Warfighting Laboratory’s Experiment Division. Captain Lethbridge is a Combat Engineer Officer with operational experience from serving with 8th Engineer Support... Read More →
CL

Capt. Lindsay Rodman

Deputy Legal Counsel, United States Marine Corps
Captain Lindsay L. Rodman, USMC currently serves as Deputy Legal Counsel in the Office of the Legal Advisor to the Chairman of the Joint Chiefs of Staff. Her portfolio includes military justice, “health of the force”, Leahy law and space law issues. She is also qualified as a... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

Attendees (0)