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Tuesday, March 17 • 3:30pm - 6:00pm
The Skinny on Sonic Logos (& Why You Need One Now)

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Ideally, will have something to market (business, product, service, website, brand, etc).
What to Bring:
No materials necessary. A pen or laptop are encouraged.
In an incredibly valuable, two and a half hour long workshop, you will define your brand from a sonic point of view, learn how to use music to maximize the impact of your marketing campaign, and walk away with your own sonic logo strategy and all the tips and tricks on how to place and use your new sonic logo to really add bang to your branding buck!
Music and sound tend to be the forgotten treasures of marketing and branding. Using them can alter emotions, motivate action, and define a brand's personality, while having effects that last exponentially longer than a visual logo can. Find out what you're missing and how to get the perfect sound for your brand in no time!
Key Takeaways:
1) Learn how to use music to cause an increase in sales and buzz about your brand.
2) Concisely develop and then relay your brand's mission and purpose to a composer to get the right sound for your company.
3) Figure out what your brand's sound is without needing to ""speak music"" to express what you want.
4) Create a plan to implement your sonic logo (besides commercials).
The first hour will be an exciting and interesting presentation on music in branding, what you're missing, how you can utilize it and why, and include an interactive discussion with examples and a Q&A. After a quick 1 minute break, participants will be filling out their own brand assessment sheets that they can use to express their brand to their employees, service providers, and clients. A few participants' sheets will be used to watch how a sonic logo is made, in real time. After another quick break, all participants will have access to a sonic logo library composed for them and begin the search for their perfect sound.

View official listing on sxsw.com

Speakers
avatar for Cheryl Engelhardt

Cheryl Engelhardt

Founder, Composer, CBE Music LLC
Cheryl B. Engelhardt is founder of CBE Music, a branding strategy and music creation company. From her years of composing music for national commercials to weeks of touring as an indie musician, Cheryl learned that everyone has something to share. She made it her purpose to be a catalyst... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St