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Tuesday, March 17 • 3:30pm - 6:00pm
Decoding Design Feedback & Avoiding UX Quagmires

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Some level of experience presenting design deliverables to client teams and senior stakeholders.
What to Bring:
Bring your laptop.
"We were hoping to see a concept that combines the structured feel of Turbotax with the simplicity and cleanness of Google – can you do another round of design with a concept like that?” Teams designing digital products and services have likely experienced feedback and direction along these lines at some point. This workshop will put into practice techniques and strategies for how design leaders can respond to these kinds of requests while:
1. Preserving the integrity of the design process and end product
2. Maintaining the morale and focus of the design team
3. Effectively deconstructing and guiding these forms of feedback back towards “win/win” propositions where both the non-design team members (Products Managers, Executive Stakeholders, etc.) and the design team are satisfied, feel respected and feel heard
Attendees will see a short presentation, followed by breakout groups practicing techniques to improve client communication in various design scenarios.

View official listing on sxsw.com

avatar for Doug Hopkins

Doug Hopkins

Director, Experience Strategy & Design, Isobar
Doug leads and directs experience design, research, design validation and design strategy efforts for large, Fortune 500 client engagements. With 23 years of experience in digital product design and development, Doug is a highly seasoned resource who has led efforts in numerous industries... Read More →

Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 301-302

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