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Saturday, March 14 • 12:30pm - 1:30pm
Is Your Responsive Design Responsive Enough?

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Responsive design is a compelling way to organize your design and development process. It feels more elegant to have a single presentation layer, and fluid layouts with page-width breakpoints have a great “wow factor” when resizing a browser window. There’s just one problem. The websites aren’t any better. They’re slow to load on mobile devices. Sometimes their visual and architectural choices are showy but functionally questionable. A responsive site is like a multi-tool screwdriver, with little bits for different screw sizes. It works fine for small projects, but for professional work, you need a variety of tools. We separate mobile, tablet, desktop and in-store behavior to optimize the shopper experience for each channel. So why does our development philosophy do the opposite, collapsing users into a single “responsive experience?” We expect attendees to violently disagree or jump for joy. After the commotion, we’ll talk about the type of tools that surgical web design might need.

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avatar for Dane Downer

Dane Downer

Cofounder/Dir of Digital Strategy, Brand Labs
Dane Downer is the Cofounder and Director of Digital Strategy at Brand Labs, a leading eCommerce service provider. With over a decade of experience in web strategy and a roster of 500+ clients from start-ups to major brands, Dane leads all of Brand Labs’ eCommerce efforts with confidence... Read More →
avatar for James Zetlen

James Zetlen

Software Architect, Volusion
James is a Software Architect for Digital Experience at Volusion. He has spent the last few years building a robust system for theme developers for the Mozu enterprise eCommerce and CMS platform. He is the author of the Hypr Live system for client-server template sharing. James has... Read More →

Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon C

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