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Sunday, March 15 • 11:00am - 1:30pm
Why Editorial Calendars Make Your Content Suck

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What to Bring:
A notebook, laptop or tablet.
As brands have continued to become publishers, they have adopted the journalistic gold standard: the editorial calendar. The problem? These calendars can result in lackluster content that is detached from business objectives, and instead focus on obscure holidays or engagement “bait.” It’s time to consider killing or at least innovating the editorial calendar.
In this workshop, we will explore how to shift content development from being based on editorial whims to three new models: consumer-driven, data-driven and conversation-led models. We will provide content development tools and hands-on experience developing content that better align with audience’s interests.
Participants will then put their new skills to the test, with a competitive content hackathon. A winning team will be selected and their ideas will be implemented by the Shelter Pet Project.
11:00 am - 11:30 am - Why Editorial Calendar's Make Your Content Suck - Ben Grossman, Jack Morton Worldwide
11:30 am - 11:45 am - Task Briefing - Amy Gibson-Grant, Ad Council
11:45 am - 12:30 pm - Hackathon
12:30 pm - 1:00 pm - Live Pitches
1:00 pm - 1:30 pm - Judging/Wrap-Up/Questions

View official listing on sxsw.com

avatar for Amy Gibson-Grant

Amy Gibson-Grant

VP/Campaign Dir, Ad Council
As a Vice President, Campaign Director in the Washington, D.C. office of the Ad Council, Amy Gibson-Grant is responsible for the development of multiple national Public Service Advertising (PSA) campaigns supporting a range of issues, including Wildfire Prevention (Smokey Bear), Emergency... Read More →
avatar for Ben Grossman

Ben Grossman

VP, Strategy Director, Jack Morton Worldwide
As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. His industry and thought leadership have sent him around the world to speak to Fortune 100 audiences and have been central to driving... Read More →

Sunday March 15, 2015 11:00am - 1:30pm CDT
JW Marriott Salon F

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