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Friday, March 13 • 5:00pm - 6:00pm
Paid Editing of Wikipedia: Getting Past 'Gotcha'

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Paid Editing of Wikipedia: Getting Past "Gotcha" discusses the complex and divisive issue of public relations and advocacy on the world's top reference site. Wikipedia has long dealt with editors with conflicts of interest. But in recent years, the frosty relationship between PR professionals and Wikipedia editors begun to thaw and seek a way forward.
This panel of communications professionals, academics and Wikipedia editors with experience in public relations, marketing, and online culture will debate what paid editing in Wikipedia means by providing a spectrum of views on contributors' neutrality, transparency, and motivations.
We will discuss Wikipedia's history of anonymous paid editing, the recent discovery of a vast network of "fake" accounts, and a landmark statement in 2014 by top global PR firms committing themselves to ethical Wikipedia engagement, marking a significant new chapter in Wikipedia's evolution.

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avatar for William Beutler

William Beutler

President, Beutler Ink
William Beutler is the founder and president of Beutler Ink, a digital content agency with clients including Google, Verizon and the NBA. An editor of the English Wikipedia since June 2006, he has created and improved many articles, especially focused on Portland, Oregon—the birthplace... Read More →
avatar for Sam Ford

Sam Ford

Dir of Audience Engagement, Peppercomm
Sam Ford is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University's Popular Culture Studies Program and co-author, with Henry Jenkins and Joshua Green, of Spreadable Media (2013, NYU Press). He... Read More →
avatar for Phil Gomes

Phil Gomes

Sr VP, Edelman
Phil Gomes’ career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. As an SVP with Edelman Digital, Phil challenges teams and companies to engage with online communities in ways that are compelling... Read More →
avatar for Andrew Lih

Andrew Lih

Assoc Professor, American University
Andrew Lih is an associate professor of journalism at American University in Washington, DC, and author of "The Wikipedia Revolution: How a bunch of nobodies created the world’s greatest encyclopedia."

Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Hill Country ABCD