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Sunday, March 15 • 12:30pm - 1:30pm
Transmedia Storytelling in the Age of Proximity

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Cities are changing rapidly. Citizens and consumers are relying on their mobile devices for more services, and have higher expectations from their governments. Brands and businesses are looking to engage with consumers in new and meaningful ways - merging digital and physical lines of business.
There is a new wave of technologies that will support these changing relationships and expectations: Proximity technologies like LTE Direct and Beacons, and Instrumented Infrastructure like LinkNYC in New York City will support a better, frictionless user experience, inform a more responsive government, and create new opportunities for commerce.
We will explore how Cities and business are moving to take advantage of these technologies and the opportunity to better engage with citizens and customers.

View official listing on sxsw.com

Speakers
avatar for Dave Etherington

Dave Etherington

Chief Strategy Officer, Titan
Dave leads strategy, technology, marketing and research for Titan. A key member of the CityBridge/LinkNYC team, he has helped evolve Titan into a media company that brings innovative technology and advertising solutions to brands and municipalities. He joined Titan in May 2007 as... Read More →
avatar for Jeff Henckels

Jeff Henckels

Dir, Strategy & Business Dev, Qualcomm
Jeff Henckels supports the incubation of emerging technologies within Qualcomm Research. Jeff began his career as an equity Wall Street analyst, covering the software and internet industries during the dawn of the World Wide Web. He joined Netscape after covering its IPO, where he... Read More →
avatar for Colin O'Donnell

Colin O'Donnell

Founding Partner, Control Group
Colin O'Donnell is a Founding Partner of Control Group and is responsible for corporate strategy, business development and thought leadership that drives the company’s growth. He has led the company towards groundbreaking initiatives such as On-the-Go, the award-winning information... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

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