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Saturday, March 14 • 11:00am - 1:30pm
Decoding SXSW: Your Guide to Technology

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What to Bring:
A pen and notebook to take notes, A laptop with a modern web browser.
Can someone please explain to me what that guy just said?! Do you love technology, but have no idea what happens behind the screen?
In this workshop designed for first-timers, tech jargon will be debunked and demystified, leaving you feeling confident to talk about the latest technologies. Led by John Ridpath, Global Head of Product, and Heidi Braunstein, Head of Product North America, of Decoded - the global company giving professionals a high-level understanding of code, data and more – attendees will know the difference between HTML5 and JavaScript, what an API is, and what Big Data means. And finally, workshop participants will understand why everyone is so excited about the Internet of Things.
In this two and a half hour workshop, you’ll learn:
- How code underpins every digital product – by demystifying code hands-on, you will understand the benefits of having prototyping and collaboration at the heart of your business strategy.
- How data can unlock opportunities in your business. Harness the intelligence available both inside and out of your organization to derive actionable insights and personalize your products and services.
- A new world of internet connected devices is enriching our relationship with technology. We will explore the world of wearable, beacons, and ubiquitous sensors.

View official listing on sxsw.com


Heidi Braunstein

Head of Prod North America, Decoded

John Ridpath

Head of Prod, Decoded
John Ridpath is Head of Product at Decoded, overseeing the creation of courses and their delivery. Before joining Decoded he was a writer at Contagious Magazine, providing a unique perspective on digital trends and creativity, and consulting for global brands including Diageo, Kraft... Read More →

Saturday March 14, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

Attendees (0)