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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 11:00am - 12:00pm
The Next Wave: Mass Customization in Fashion

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After over a century of providing consumers with a one-size-fits-all, mass production retail model, we've now approached a revolution in the retail industry...or at least experts say we have. Mass customization, the approach that uses technology to enable shoppers to custom-design everything from footwear and jeans to automobiles and chocolates, is upon us. So why isn't every brand utilizing it? Bow & Drape CEO Aubrie Pagano, along with friend and Shoes of Prey Co-Founder Jodie Fox, will discuss the benefits and challenges of mass customization in the e-commerce industry and how brands can use customization as an advantage.

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Speakers
avatar for Jodie Fox

Jodie Fox

Co-Founder, Shoes of Prey
Jodie Fox is the Co-founder and Chief Creative Officer at ShoesOfPrey.com - the world's first website where women can design their own shoes.
avatar for Aubrie Pagano

Aubrie Pagano

CEO, Bow & Drape
Aubrie Pagano is founder and CEO of Bow & Drape, the first platform creating mass customized fashion for women. For her work with Bow & Drape, Aubrie has been featured in Forbes, WWD, WSJ, Techcrunch, Fast Company, InStyle, Glamour and Teen Vogue. Prior to becoming an entrepreneur... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
JW Marriott Room 206 110 E 2nd St