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Saturday, March 14 • 3:30pm - 4:30pm
How Can Mobile Advertising Not Suck

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Mobile banner ads? If we bothered noticing them, we would hate them. Full screen interstitials, in-feed “native” ads and pre-rolls? Oh, good – the Web shrunken down so we can’t read it. Wasn’t mobile supposed to be different? Weren’t advertisers supposed to acknowledge and embrace the unique intimacy and portability of the medium? Wasn’t this supposed to be an opportunity to reboot digital advertising and save it from the invisible banners and performance-obsessed models of the desktop? When and how will mobile advertising be any good?
Presented by Media Post

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avatar for Tom Bick

Tom Bick

Sr Dir Mktg, Kraft Foods
I have had the great pleasure of working in this crazy business of marketing and advertising for over 20 years. I had a full head of hair when I started and now, not so much. But the main point is I've never had more fun going bald.
avatar for Jim Ensign

Jim Ensign

VP Global Digital Mktg, Papa John's International
As Vice President of Global Digital Marketing for Papa John’s International, Jim Ensign leads Digital Marketing and eCommerce strategy for over 4,500 restaurant locations in over 30 countries, positioning the company as the digital leader in its category as the first with over... Read More →
avatar for Zoe Levine

Zoe Levine

Sr Mgr/Digital Mktg, The Coca-Cola Company

Shelby Saville

EVP Managing Dir, Spark Communications

Shelby Savillle

EVP Managing Dir, Spark Communications

Saturday March 14, 2015 3:30pm - 4:30pm CDT
Sheraton Austin Capitol Ballroom

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