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Sunday, March 15 • 5:00pm - 6:00pm
Pitch Event: Storytelling for Crowdfunding Ideas

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Crowdfunding isn't just about raising money. It's about telling the story of your idea and inspiring people to want it. This has reordered the way ideas get made and moved good storytelling to the front of the line, which is why ad agency Fallon launched StarterKit to create crowdfunding campaigns for promising projects.
This event will feature emerging entrepreneurs pitching their ideas to an eclectic panel including Alisa Cordesius, Head of Social Innovation at Indiegogo, Fallon's Chief Creative officer Jeff Kling, and successful entrepreneur Dean Phillips. One winning idea will be selected, Shark Tank-style, and Fallon will create its entire campaign for launch on Indiegogo.
With crowdfunding successes like the record-setting Travail restaurant in Robbinsdale, MN and Austin's own Sabertron under its belt, Fallon StarterKit is averaging raises of more than 4x funding goal. Which idea will catch the panel's eye and be the next StarterKit project? Come and see for yourself.

View official listing on sxsw.com

avatar for Alisa Cordesius

Alisa Cordesius

Head of Social Innovation, Indiegogo
Alisa is an international development practitioner turned manager of social innovation at Indiegogo, a company dedicated to revolutionizing the way people fund what matters to them. She is responsible for building partnerships and empowering social entrepreneurs in education tech... Read More →
avatar for Jeff Kling

Jeff Kling

Chief Creative Officer, Fallon
Current Chief Creative Officer of Fallon and former ECD of Wieden+Kennedy Amsterdam and Euro RSCG New York hopes: 1) his ambient dislike of advertising has bettered his own work; and 2) that no one will mind him not having fulfilled his imagined potential as world-champion surfer... Read More →
avatar for Dean Phillips

Dean Phillips

Chairman, Talenti Gelato
Dean Phillips began his career at his family's fifth-generation spirits business in 1993 where he participated in the creation of the world's first luxury vodkas, Belvedere and Chopin, among other notable innovations.  In 2012, he joined Talenti Gelato as co-owner and Chairman.
avatar for Marty Wetherall

Marty Wetherall

Dir of Innovation, Fallon
In his 12+ years at Fallon, Marty Wetherall has evolved from producing memorable Super Bowl spots (including EDS “Cat Herders”) to creating non-traditional campaigns fueled by new technologies (for Cadillac, Bravo TV, and Syfy) to pioneering new revenue models for the agency like... Read More →

Sunday March 15, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Hill Country ABCD

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