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Friday, March 13 • 3:30pm - 4:30pm
Turning Customers into Hackers Through Technology

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The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.
Presented by Team Detroit.

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Sefi Grossman

Dir of Technology, Team Detroit
A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital.
avatar for Sarah Schultz

Sarah Schultz

Dir of Social Publishing, Team Detroit
Sarah Schultz works at Team Detroit, on the Ford Motor Company account, as the Director of Social Publishing. Sarah's work has been geared towards demystifying and disseminating social media as a way for brands to be relevant in an ever-changing digital media environment. ​With... Read More →

Aaron Smith

VP Innovation & Mobile Strategy, Team Detroit
avatar for Are Traasdahl

Are Traasdahl

Founder & CEO, Tapad
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, The New York... Read More →

Ritu Trivedi

Dir/ US Brand Mktg, Microsoft

Friday March 13, 2015 3:30pm - 4:30pm CDT
Trinity Hall Trinity Hall

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