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Saturday, March 14 • 9:30am - 10:30am
Are You in a Social Media Experiment?

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In their 2009 Science article, “Computational Social Science”, David Lazer and colleagues wrote that our online activity “leaves digital traces that can be compiled into comprehensive pictures of both individual and group behavior, with the potential to transform our understanding of our lives, organizations, and societies.” Six years later, academia and industry alike are compiling like mad, and there’s a good chance you’re a part of the data they’re looking at – consider, for example, Facebook’s much-criticized study attempting to study “emotional contagion” by manipulating users’ news feeds. Is that burst of activity good or bad for you as a social media user? What sorts of things are researchers trying to learn, and why? This panel of academic and industry experts on social media analysis and experimentation will talk about the issues from technological (what’s possible?), policy (what’s appropriate?), and commercial (what’s it good for?) perspectives.

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avatar for Jason Baldridge

Jason Baldridge

Chief Scientist, People Pattern
Jason Baldridge, PhD, is co-founder and Chief Scientist at People Pattern, the first audience intelligence platform based on data science that uncovers and analyzes the unique “Who” behind audiences. People Pattern optimizes efforts in market research, content management, lead... Read More →
avatar for Jennifer Golbeck

Jennifer Golbeck

Assoc Professor of Information Studies & Dir of the Human-Computer Interaction Lab, University of Maryland
Jennifer Golbeck is Director of the Human-Computer Interaction Lab and an Associate Professor in the College of Information Studies at the University of Maryland, College Park.
avatar for Philip Resnik

Philip Resnik

Professor, University of Maryland
Philip Resnik is a professor at the University of Maryland, with appointments in Linguistics and at the Institute for Advanced Computer Studies, and his entrepreneurial experience includes being technical co-founder of CodeRyte (clinical natural language processing, acquired in 2012... Read More →
avatar for Michelle Zhou

Michelle Zhou

Co-Founder & CEO, Juji Inc
Dr. Michelle Zhou is a co-founder and CEO of Juji, Inc. (www.juji.io), a high-tech startup specializing in helping users automatically discover their individuality traits, such as major strengths and weaknesses, motivators and turnoffs, and cognitive and emotional DNAs, from their... Read More →

Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Salon 8

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