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Saturday, March 14 • 9:30am - 6:00pm
Information Architecture Essentials

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What to Bring:
Nothing required to bring.
Are you responsible for a product or service that has to make sense across multiple channels, devices, or places? Maybe you’re figuring out where and how to integrate new capabilities into an existing website or mobile application?
If you’re ever having to determine what things are, where they should go, and how they should connect to everything else, you need information architecture.
Covering basic to advanced concepts and practices, this workshop provides a survey of what IA is, what it is becoming, and the role it plays in experience design. Klyn and Hinton will balance theory and practice, presentation and participation, to look at the tools, techniques, and ideas behind IA and the types of problems it helps solve at each stage of a project.
• Discover how modeling, mapping, and definition lead not only to resilient architectures, but good decisions that weather political winds.
• Learn about the basic building blocks of labels, relationships, and rules, and how they're used to create great environments.
• Discover how ontology (particular meaning), taxonomy (arrangement of meanings), and choreography (stitching together experiences) use language to make products and services better, and bring clarity to complexity.
• Find out how the workaday materials of IA — taxonomies, vocabularies, and the rest — are the often-overlooked ingredients that form the spine and nervous system of complex systems and organizations.
A General Schedule for the Day
There will be several breaks and a lunch period interspersed with presentations, engaging exercises, and group sharing.
Prelude: Introductions
A Quick Intro to Information Architecture
Topic: “Analysis—Observing & Discovering”
Exercise + Discussion
Topic: “Synthesis—Modeling & Shaping”
Exercise + Discussion
Topic: “Specification—Describing & Connecting” + Discussion

View official listing on sxsw.com

avatar for Andrew Hinton

Andrew Hinton

Information Architect, The Understanding Group
Andrew Hinton is an information architect and user-experience strategy consultant at The Understanding Group (aka TUG). Since the early 90s, he has helped organizations large and small make better places with information. His new book ("Understanding Context") is all about how information... Read More →
avatar for Dan Klyn

Dan Klyn

Information Architect, The Understanding Group
Inspired by IA pioneer Richard Saul Wurman’s call to practice information architecture as “an understanding business,” Dan Klyn co-founded The Understanding Group with Bob Royce in 2011 and appears to be on some sort of mission to co-opt architectural thinking from the built... Read More →

Saturday March 14, 2015 9:30am - 6:00pm CDT
JW Marriott Room 307

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