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Saturday, March 14 • 9:30am - 10:30am
Wearable Ads: Marketing An Internet of Things

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The next great digital revolution is the full integration of connected devices into everyday lives. From activity trackers to wired thermostats and fridges, interactive TVs to connected apparel, the Internet is in our lives and our lives will be on the Internet. This is a seismic shift in how media is distributed and experienced, truly woven into minute-by-minute existence. Now advertising has the opportunity to really piss us off. We ask major brands what their plan is now that the screens have atomized? Does an Internet of Things force marketers to embrace much subtler and longer-lasting relationships with customers than classic advertising ever did? What is the brand’s role and voice when everyday objects, the driving experience, every location, is connected? How do advertising and marketing need to change radically for this next great stage?
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Michael Deitz

Sr Group Mgr Connected Car and Owner Mktg, Hyundai Motor America
avatar for Anne Keenan

Anne Keenan

SVP Strategy, iCrossing
avatar for Josh Kessler

Josh Kessler

Dir of Mobile, Discover Financial Services
Josh Kessler is the Director of Mobile Platforms and Innovation, E-Business at Discover Financial Services (NYSE: DFS). Discover is a leading credit card issuer, direct bank, and electronic payment services company, and is one of the most recognized brands in U.S. financial services... Read More →
avatar for Jon Werner

Jon Werner

Innovation Explorer, Adidas America
Jon is a member of the Digital Sports team at adidas working with strategic partners, external 3rd party developers, future mobile and wearable experiences and is always searching for the next big thing at the intersection of sport and technology.

Saturday March 14, 2015 9:30am - 10:30am CDT
Sheraton Austin Capitol Ballroom

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