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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 5:00pm - 6:00pm
Los Tequis: The Heart of Total Market Dominance

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With an expectation of growth by 50 percent in purchasing power in 2015, Latinos have become the most connected group of high spenders in the market. Find out how creating a campaign from a digital perspective that targets these consumers can yield spectacular results for a brand's total market efforts.

View official listing on sxsw.com


Jose Antillon

Group Creative Director, LatinWorks
Geek, guitar player, gamer and advertiser.
avatar for Micky Ogando

Micky Ogando

CCO, Bakery
Micky is a creative thinker, strategist, and producer. In the span of his career, he's found interest in multiple disciplines such as art direction, game design, illustration, A/V production, and more recently, product development. In 2010, Micky co-founded Bakery, a digital full... Read More →
avatar for Matt Reyes

Matt Reyes

CEO, Department of Influence
Nationally-recognized and driven by purposed-based marketing, Matt helps organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, and become innovative. He also serves as a judge for the SXSW Interactive Awards each... Read More →

Sunday March 15, 2015 5:00pm - 6:00pm CDT
ACC Ballroom F