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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


Sunday, March 15 • 5:00pm - 6:00pm
Los Tequis: The Heart of Total Market Dominance

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With an expectation of growth by 50 percent in purchasing power in 2015, Latinos have become the most connected group of high spenders in the market. Find out how creating a campaign from a digital perspective that targets these consumers can yield spectacular results for a brand's total market efforts.

View official listing on sxsw.com

Speakers
JA

Jose Antillon

Group Creative Director, LatinWorks
Geek, guitar player, gamer and advertiser.
avatar for Micky Ogando

Micky Ogando

CCO, Bakery
Micky is a creative thinker, strategist, and producer. In the span of his career, he's found interest in multiple disciplines such as art direction, game design, illustration, A/V production, and more recently, product development. In 2010, Micky co-founded Bakery, a digital full... Read More →
avatar for Matt Reyes

Matt Reyes

CEO, Department of Influence
Nationally-recognized and driven by purposed-based marketing, Matt helps organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, and become innovative. He also serves as a judge for the SXSW Interactive Awards each... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
ACC Ballroom F Austin Convention Center