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Sunday, March 15 • 5:00pm - 6:00pm
POTUS 2048: Data-Driven and Groomed Since 2012

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During this century, there will be a President of the United States who will never have known a time before social media. He or she will grow up using social media to document his or her experiences and share life's details freely and publicly. The American public will be able to sift through details of his or her personal experiences —¬ beginning with wrinkly baby photos posted by mom and dad from the delivery room. Given this reality and the motivation of politically ambitious parents, this future president’s life —from the startup lemonade stand as a precocious 4-year-old to the volunteer work in war-torn California as a sophomore in high school — will be carefully orchestrated with one purpose: a seat in the oval office.
We will discuss how a team of Nate Silvers and Olivia Popes will leverage the power of social media, data and analytics to groom a child from the womb for the most powerful job on the planet.

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avatar for Tim Letscher

Tim Letscher

Dir Experience Architecture, Colle+McVoy
As director of experience architecture at Minneapolis agency Colle+McVoy, Tim leads the planning and design of human-centered experiences, where brands and people intersect with owned channels in meaningful ways. Experience architecture defines how marketing systems can work together... Read More →
avatar for Hilary Lund

Hilary Lund

Insights Strategist, Colle+McVoy
As insights strategist, Hilary believes that human insight is at the heart of strategic solutions that drive business growth and help brands remain relevant and enduring. With a background in journalism, digital strategy and brand strategy, Hilary brings a creative and fresh perspective... Read More →

Sunday March 15, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Texas Ballroom 1