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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 4:15pm - 4:30pm
How a Library Visit Will Differentiate Your Brand

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It’s hard to imagine a child's school without a library. Soon, it will be hard to imagine our corporate & brand culture without cognitive science. In recent years we've had Google at our finger tips deciphering our mind with each letter typed and have seen IBM Watson demonstrate a nuanced understanding of taste or Netflix's predictive recommendations. The technologies that power brands are quickly becoming today's librarians, cognitive science concierges, that seek, gather, and filter by understanding your intentions and increasing the potential solutions available. We will explore the role that library and cognitive science technologies have in defining our brands, both internally and externally.

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Speakers
avatar for Jenessa Carder

Jenessa Carder

Digital Strategist, SapientNitro
Jenessa Carder, Digital Strategist at SapientNitro, loves human behavior and encouraging her clients to become better corporate citizens. She welcomes conversations that make her critically think about the world and firmly believes, when curiosity meets creative, anything can be... Read More →


Saturday March 14, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center