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Sunday, March 15 • 11:00am - 12:00pm
The Hunger for Atomizing News

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The atomization of media is gaining momentum in newsrooms, from building viral content to unravelling complex news stories. Atomizing breaks down stories into simpler blocks of ideas to discuss, remix, and share. The simplest block being a post with a single opinion, an image, or a video. Such an approach to complex stories and topics in media is quickly growing a wider audience. To be a relevant media company means to understand how to reframe content atomically- to make it easier to share, repost, and append to other articles. This is by no means an easy endeavor, but provides for a range of opportunities. Circa is leading in this space, and newsrooms are responding. We'll survey a few companies and how they are leveraging news atomization. Reddit is built on the earliest conception of atomization- the link. We'll dive into Reddit's media data, and how it can be used to understand Redditor's behaviors and preferences towards media across subreddits.

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avatar for Matt Carroll

Matt Carroll

Research Scientist, Future of News initiative, MIT Media Lab
Matt Carroll is a research scientist at the MIT Media Lab, working in the Center for Civic Media. He is helping students create tools for newsrooms. Before that, he worked at the Boston Globe for 26 years. He was a member of the Spotlight team which won the 2003 Pulitzer Prize for... Read More →
avatar for Kawandeep Virdee

Kawandeep Virdee

Head of Prod, Embedly
Kawandeep works on new ways to create, remix, and share media at Embedly. Lately, this has led him into newsrooms to build tools for journalists. He recently organized Hacking Journalism at the MIT Media lab, bringing together developers, journalists, and designers to build new ways... Read More →

Sunday March 15, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Big Bend

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