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Monday, March 16 • 9:30am - 10:30am
News or Not? Navigating Native in the Grey Zone

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The latest media evolution has occurred on the paid side, where prestigious media outlets have come to embrace content communications/marketing. FORTUNE, Forbes and even The New York Times have all built native advertising platforms. For brands, "native" has become a transformative play in their communications as paid media is being called upon to deliver the kind of third-party endorsement that used to be earned. Native supports thought leadership to product promotion and even favorite recipes. Navigating this complicated and still-developing world of content communications and marketing requires original thinking and strategic communications innovation. Sebastian Tomich, VP of Advertising & Branded Content for The New York Times, leads the national integrated sales teams, and Mark Howard of Forbes Media who is responsible for Forbes native platform, discuss the ideal strategies for brands to win in this new environment. Stephanie Agresta,MSLGROUP,will be the moderator.

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avatar for Stephanie Agresta

Stephanie Agresta

Global Practice Dir Digital, MSLGROUP
Stephanie Agresta is the senior most ranking digital executive at MSLGROUP, Publicis Groupe's flagship specialty communications, PR and events network — the fourth largest PR network in the world. PRWeek recently named her #6 among digital creators, innovators and strategists in... Read More →

Mark Howard

Mktg & Advertising Solutions, Forbes
Mark Howard, Forbes Media Mark Howard is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. In his senior role on the advertising side of the business, Mr. Howard is on the leading edge of innovation. He has spearheaded... Read More →

Stephanie Smith

Chief Editorial Officer, MSLGROUP
avatar for Sebastian Tomich

Sebastian Tomich

VP, Advertising, The New York Times

Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

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