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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 5:00pm - 6:00pm
Why Brands Can't Afford To Ignore Millennials

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Brands know they can’t afford to ignore the millennial female shopper. That’s all good, but there needs to be a new kind of marketing language and approach. If they want to reap the rewards of a loyal consumer AND brand advocate, they must treat this unique customer differently than generations past. Grounded in the insights of Refinery29's first installment of the research study dubbed "Her Brain On Digital" and powered by years of expertise in engaging this audience, this discussion will look inside the mind of the millennial-minded woman. The learnings touch on everything from shopping habits and digital behaviors to the fascinating cycle of inspiration, exploration, and transaction. Marketers will benefit from tangible examples of how the power of digital has created a new breed of brand relevance and lust.

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Speakers
avatar for Melissa Goidel

Melissa Goidel

Chief Revenue Officer, Refinery29
Melissa Goidel is Chief Revenue Officer at Refinery29 where she is responsible for the company’s global monetization strategy, including all advertising, mobile and video products and sales, and event and trade marketing. A digital sales veteran with over 20 years experience at... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
JW Marriott Room 206 110 E 2nd St

Attendees (0)