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Friday, March 13 • 10:30am - 10:50am
Evergreen: Cultivating Enduring Customer Loyalty

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Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base – the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies (character, community, and content), build loyalty programs that turn satisfied customers into enthusiastic advocates, nurture profitable customers while pruning those who sap time and money, inject authenticity into social media communications, and invert the expectations gap that can drive customers away.
Evergreen helps anyone merge high-tech tools with a personal touch to forge lasting bonds and steady profits.

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avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.

Friday March 13, 2015 10:30am - 10:50am CDT
ACC Ballroom G

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