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Saturday, March 14 • 12:30pm - 1:30pm
9 Mistakes Every E-Commerce Company Makes (General Assembly)

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Matt Iles and Katie Iles, Co-founder, Nine Lines

Search, social, email, mobile, content, photography, buying, merchandizing, fulfillment, customer service - there's a lot to consider when you run an ecommerce business. Tactics and techniques only get you so far; do you have a holistic strategy to successfully grow your company? With a healthy understanding of business analytics and customer experience, we'll show you how to develop effective strategies for your ecommerce business and how to measure what works. After all, if it doesn't make money, then it isn't worth doing.

Prereqs & Preparation:
None.

About the Instructor:
Matt and Katie Iles co-founded Nine Lines. Nine Lines is a lifestyle ecommerce agency based in Brooklyn. We develop creative, data-driven strategies to help clients grow their business and earn more online. Think of us as a mashup of business analytics, user experience, and digital strategy. Nine Lines is currently developing a data simplicity app that will bring ecommerce professionals closer to their business than ever before.



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