Unofficial Guide to South By Southwest 2015 has ended
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Saturday, March 14





Accelerating Startups in Europe: What’s Different Hilton Austin Downtown Salon HMax Gurvits • Elina Zheleva Advanced Mobility Hilton Austin Downtown Salon BJay Ellis • Ryan Eustice • Alisyn Malek • Andre Weimerskirch American Food 2.0: United to Feed the Planet Driskill Hotel Driskill BallroomMitchell Davis • Jeffrey Dunn • Max Mullen • Kaitlin Yarnall Are You in a Social Media Experiment? JW Marriott Salon 8Jason Baldridge • Jennifer Golbeck • Philip Resnik • Michelle Zhou Assume and Make an Ass Out of You and Your Startup Hilton Austin Downtown Salon ANick Rosenthal • Steve Welch Beyond Pixels: User Experience Is Your Product JW Marriott Salon BRyan Block • Kevin Gibbon Bootstrapping from the Beach: It's Your Turn Hilton Austin Downtown Austin Chamber OfficesAline Mayard • Shaun Moore Can Common Food Goals Find Common Ground? Driskill Hotel MaximilianCathleen Enright • Tamar Haspel • Chris Miller Chile, Colombia, Mexico, Peru: Better Together ACC Room 10ABErick Aponte • Sebastian Gomez • Julio Carlos Marron • Jorge Valdes Church and Tech: The Unlikely Union Yields Real Help ACC Room 6ABDiane Johnson • Megan Kashner Civic Engagement from the Dorm to Dakar ACC Room 5ABCKara Andrade • Eric Nelson Connecting the Bits Meet Up JW Marriott Room 508Sabrina Dridje CreativeMornings Meet Up JW Marriott Room 502-503Ben Thoma Cross Is Coming: Cyclocross Meet Up JW Marriott Room 509Andre Chelliah • Tim Johnson Cultural Placemaking Through Interactive Storytelling ACC Ballroom FLisa Byrd • Tim Eubanks • Matthew Gossage Designers and Content Creators: Make Love Not War JW Marriott Salon CChristine Cawthorne • Jon Kohrs Digital Shift: Tomorrow's Relationships and Ideals JW Marriott Salon 7Daniel Bluzer-Fry • Kristy Richards Disrupting Bureaucracy with Social Curation Hyatt Regency Austin Big BendDavid Munns • Dr Victoria Ramirez Does the IoT Need to Be User-Centered? We Say Yes JW Marriott Room 208Justin Butler • Mario Esposito • Michael Jungen • Chris Massot • Amy Puliafito • Aaron C Teersteg Hacking the Brain: What's Next for Neuro-Health JW Marriott Room 201-202Murali Doraiswamy • Geoffrey Ling Killing Trinkets: 3D Printing Interactive Devices JW Marriott Room 211-212Michael Bell • Karl Willis Machines That Tell Stories JW Marriott Room 210Jeff Kramer • Jon Lebkowsky Mastermind Construction Zone JW Marriott Salon 1Eliz Greene • Gerry O\'Brion • Jessica Pettitt • Thom Singer Mobile Beyond Marketing: The Era of UnAdvertising Radisson Town Lake Riverside BallroomBrent Hieggelke • Sonia Nagar • Arlie Sisson • Brendan Wright Nat Geo Captures the World For Nokia, With a Phone Hyatt Regency Austin Texas Ballroom 2-3Stephen Alvarez • Tiina Jaatinen • Alice Keating • Richard Kelly Netflix Shares a Decade of A/B Test Learning JW Marriott Salon DTodd Yellin NextGen Privacy: Educating Kids in A Digital World JW Marriott Room 404Janell Burley Hofmann • Katie Stephens OAuth2: The Swiss-Army Framework JW Marriott Salon ABrent Shaffer Patient Power: A Data and Mobile Health Revolution JW Marriott Room 203-204Jay Boisseau • Matthew Cowperthwaite • Edmund Jackson • Maninder Kahlon Politics of Innovation: DC, Tech Working Together Omni Downtown Capital BallroomEvan Engstrom • Senator Jerry Moran • Jason Seats • Krysten Sinema • Kyrsten Sinema Rent vs Buy: Everything You Must Know JW Marriott Room 408-409Jed Kolko • Ralph Mclaughlin Secrets of Growth Hacking: From Zero to $50M Hyatt Regency Austin Zilker Ballroom 2Tammy Camp • Sean Ellis • Neil Patel Smartcuts: How to Accelerate Change That Matters Hilton Austin Downtown Salon DShane Snow Social Media: Breaking News or Fixing News? Hyatt Regency Austin Zilker Ballroom 1Eric Carvin • Allison Lichter • Michael Roston • Kai Ryssdal Startup Success: From Formation to Exit Hilton Austin Downtown Room 400-402Adam Hull • Rick Jordan • Evan Loomis Staying Relevant as a Community Manager JW Marriott Room 407Ros Hodgekiss Stepping Outside Your Comfort Zone Hilton Austin Downtown Room 412Moritz Plassnig SXSW Home Room ACC Room 9ABCTammy Lynn Gilmore • Danielle Zamora SXSW Yoga ACC Room 8AMelodie Tao The Evolution of the Web JW Marriott Salon ECJ Gammon The Experiential Marketing Meet Up Breakfast JW Marriott Room 504Elijah May The Fashion Hack: Experimentation and Co-Creation JW Marriott Room 205Liz Bacelar • Maurizio Rossi • John Vary The Natural Architecture of Social Media Hyatt Regency Austin Texas Ballroom 4-7Patrick Mulford The Oslo Startup Story Hilton Austin Downtown Salon ECecilie Asker • Hallstein Bjercke • Kjartan Slette • Jostein Svendsen The Swedish Innovation Phenomenon Hilton Austin Downtown Salon KGustav Garhammar • Henric Larsson • Fredrik Loving • Charlotte Sundåker • Anders Wahlquist Use Computer Vision to Find Nudity, Guns or Bieber ACC Room 12ABSteve Callanan Wearable Ads: Marketing An Internet of Things Sheraton Austin Capitol BallroomMichael Deitz • Anne Keenan • Josh Kessler • Jon Werner What Fashion Can Learn from Female-Led Companies JW Marriott Room 206Yael Aflalo • Hayley Barna • Tina Craig • Leslie Price Why Black Leaders Matter in Technology ACC Ballroom EWayne Sutton Why Mobile Puts Consumers in the Power Seat Hyatt Regency Austin Hill Country ABCDPaul Krasinski Will Digital Ads Adapt When Cookies Crumble? Hyatt Regency Austin Zilker Ballroom 3Laura O\'Shaughnessy World War A: Humans vs Algorithms JW Marriott Salon 4Ceren Paydas Young Professionals Mimosa Meet Up JW Marriott Room 501Devon Ryan Design Thinking Crash Course, a fun, immersive introduction to Design Thinking for novices Capital One 6th & Congress Adv. Brand and Marketing for Early Stage Companies JW Marriott Salon HPaul Dery • Tomás Puig Build Right: Frontend Testing JW Marriott Room 303-304Ryan Cromwell • Rob Tarr Building Location-Aware Apps Using Open Source JW Marriott Salon FChuck Greb • Matthew Smollinger Making the Future: 3D Printing Workshop JW Marriott Room 301-302Wendy W Fok • Evelyn Tilney Real Lessons in Working with Influencers JW Marriott Salon GTara Hunt Hackathon for Social Good JW Marriott Room 306Carolyn Chandler • Jason Ulaszek Information Architecture Essentials JW Marriott Room 307Andrew Hinton • Dan Klyn Sporkful Podcast Live at SXSW Driskill Hotel Jim HoggDan Pashman • Anne Noyes Saini




Nudges for Good: Apps That Make Better People ACC Ballroom BDavid Caygill The Power of Disposable Design ACC Ballroom CPaul Anastasopoulos Book Signing: Amy Wilkinson ACC Ballroom G FoyerAmy Wilkinson Book Signing: Shane Snow ACC Ballroom G FoyerShane Snow Startupland ACC Ballroom GMikkel Svane 21st Century Social Entrepreneurship and Policy ACC Room 5ABCKirsten Dickerson • Elizabeth Gore • Michael Young A Walk Through the Identity Ecosystem in 3D JW Marriott Salon 4Suzanne Barber All Signs Point to Yes: Predictive Is Here Hyatt Regency Austin Hill Country ABCDJonathan Foley • Karl Rumelhart • Ryan Sarver • Vik Singh An AI Future: It's Not What You Think JW Marriott Room 208Amanda Coolong • Ben Medlock • Raj Singh • Lane Wood Art, Robo Ads and Tech Marketing of Tomorrow Sheraton Austin Capitol BallroomChristine Bensen • Marjorie Gray • Keith Johnston • Marc Sobier Augmented Reality and Commerce Hilton Austin Downtown Salon HRoman Hasenbeck • Herman Lam Build It and They Will Come: Startup Funding Myths Hilton Austin Downtown Salon AAj Bruno • Erica Duignan Minnihan Building A Lean Mean Fashion Business Machine JW Marriott Room 205Daniel Bobroff • Lisa Green • Karinna Nobbs • Kate Walmsley Calling for a Nation of Makers JW Marriott Salon 3Mark Hatch • Thomas Kalil Can Washington Protect the Net Economy? Omni Downtown Capital BallroomHon Hakeem Jeffries • Adam Kinzinger • Nika Pari Nour • Eric Swalwell • Eric Swawell Changing Face of Fame: Social Media Celebrities JW Marriott Salon 7Rob Fishman • Cubby Graham • Paula Veale • Jeremy Welt Civic Lessons From Superheroes ACC Room 12ABChristian Blauvelt Coders Who Teach Meet Up JW Marriott Room 502-503Cecy Correa Conflict in the Startup Marriage Hilton Austin Downtown Austin Chamber OfficesGeorge Diab • Thomas Knoll Creating A Digital Engagement Strategy for Leaders JW Marriott Salon 5-6Charlene Li Data-Driven Newsrooms That Don't Drive Off Writers Hyatt Regency Austin Big BendWright Bryan • Lexi Nisita Digital Health and Consumerization of Healthcare JW Marriott Room 203-204Ray Bradford • Mike Lee • Nathan Olivarez-Giles • Beth Seidenberg • Glen Tullman Diversity in STEM: Nurture or Nature ACC Ballroom EKimberly Bryant • Dr Mae Jemison • Ran Libeskind-Hadas • Lindsey Shepard Driving to Retention: a Simple Roadmap Radisson Town Lake Riverside BallroomKimberlie Christen • Ben Jones • Alyssa Meritt • Peter Roybal Engineering the Future of Awesome on Any Device JW Marriott Salon BAlex Balazs • Aliza Carpio • Sameera Rao • Dan Shaw Forget Loyalty, Build Habits Hyatt Regency Austin Texas Ballroom 1Leslie Feinzaig Fostering Digital Literacy in the Developing World ACC Room 9ABCSophie Kelly • Joyce Kim • Roya Mahboob Going from Design to Code without Going insane JW Marriott Salon ESarah Hunt • Ryan Stewart Harvard Business Review On: How to Hire Superstars Hilton Austin Downtown Salon EKatherine Bell • Tomas Chamorro-Premuzic • Patty McCord • Craig Walker Humanitarian Drones: Locating Vietnam Era Bombs ACC Room 6ABRyan Baker • Chance Coughenour • Adam Rabinowitz iDiet, iDid-it! Losing Weight With Wearables JW Marriott Room 201-202Joy Banner Impact: Taking My Chance to Lead ACC Ballroom AAri Horie IoT: Endless Possibilities, Real World Questions JW Marriott Room 211-212Joe Burton It Is Not Racist to Consider Race in Marketing ACC Ballroom FCesar Melgoza Japan Challenge: Hybrid Culture Raises Innovation JW Marriott Salon 2Takehiro Hagiwara • Takuma Iwasa • Tomy Kamada • Noriyoshi Sekiguchi • Massaki Sugimoto • Akichika Tanaka Made in Brooklyn: A Craft Foods Revolution Driskill Hotel Driskill BallroomNicki Briggs • Forbes Fisher • Shamus Jones • Rachel Wharton Meet Up: It Takes All Kinds to Work in Advertising JW Marriott Room 508Emily Grim Mentor Session: Blake Miller Courtyard Marriott Brazos IIIBlake Miller Mentor Session: Dale Larson Courtyard Marriott Brazos IIDale Larson Mentor Session: Don Levy Courtyard Marriott Brazos IIDonald Levy Mentor Session: Jim Galis Courtyard Marriott Brazos IJim Galis Mentor Session: Marta Voda Courtyard Marriott Brazos IIMarta Voda Mentor Session: Nicole Franklin Courtyard Marriott Brazos INicole Franklin Mentor Session: Ryan Feit Courtyard Marriott Brazos IIIRyan Feit Mentor Session: Sairah Hearn Courtyard Marriott Brazos IIISairah Hearn Mentor Session: Sam Gregory Courtyard Marriott Brazos ISam Gregory Mentor Session: Vickie Howell Courtyard Marriott Brazos IIVickie Howell NetwalkingATX Meet Up JW Marriott Room 509Jessica Tunon Pardon the Disruption: Steve Case on Entrepreneurs ACC Exhibit Hall 5Steve Case • Catherine Rampell Patagonia: Why Business Is Good for the Planet Hilton Austin Downtown Salon DJoel Makower • Rose Marcario Personalization for the People Hyatt Regency Austin Zilker Ballroom 2Jag Bath • Lindsay Chastain • Ari Levy • Sucharita Mulpuru Protect Your Startup: IP Law Basics Hilton Austin Downtown Room 400-402Michael Dubner • Terrell Miller • Toby Thomas Rapid Iteration On Mobile JW Marriott Salon AMariya Yao Reinventing the Car Customizer Again Trinity Hall Trinity HallChristian Colasuonno • Stuart O\'Neil • Krysty Sagnia • Andrea Zuehlk Science + Tech Meet Up: Scientists and Geeks Unite! JW Marriott Room 504Maytal Dahan Science Project: Venture Ready Outside the Valley Hilton Austin Downtown Salon BWesley Huffstutter • Lora Kerr • Michael Psarouthakis Screw Fuck No, Say Shit Yeah! JW Marriott Salon DMichael Nieling Startup Immigration: A Look Back, the Road Ahead Hilton Austin Downtown Salon KDave McClure • Craig Montuori • Christopher Nicholson • Tahmina Watson Support Community Managers Unite! JW Marriott Room 404Laura Feeney • Bill Johnston Survive the Techstorm: Strategy Under Uncertainty Hilton Austin Downtown Room 412Nicklas Bergman SXE: Creativity and Success from the Majority World Hyatt Regency Austin Texas Ballroom 2-3Dominique le Roux SXSW Accelerator: Enterprise and Smart Data Tech 1 Hilton Austin Downtown Salon FDavid Aronoff • Christopher Dannen • Dayna Grayson • Fran Hauser • Mohanjit Jolly SXSW Accelerator: Social Technologies 1 Hilton Austin Downtown Salon GThomas Ball • Andrew McLaughlin • Maria Thomas SXSW Accelerator: Wearable Technologies 1 Hilton Austin Downtown Salon JAdam D\'Augelli • Don Dodge • Leah Hunter • Nadeem Kassam • Sonny Vu • Michael Yang The Inspiring and Game-Changing Afro-Latina ACC Room 10ABJessica M Alarcon • Paulina Artieda • Rebecca Dailey-Wooley • Omilani • Lizette Williams The Millennials: Empowering a Modern Workforce JW Marriott Salon 1Anne Dwane • Jeff Fernandez • Ciara Peter The Unbundling Effect: Who’s Next? JW Marriott Salon 8Brad Hargreaves • Jared Hecht The Unexpected Power of Shared Meals Driskill Hotel MaximilianCedric Giorgi • Andrew Hyde • Camille Rumani UI? UX? Visual Designer? Let's Settle This JW Marriott Room 407Sarah Thomas Unity Austin Meet Up JW Marriott Room 501Patrick Curry Use Your Words: Optimizing Content For Growth Hyatt Regency Austin Texas Ballroom 4-7Evany Thomas UX Prototyping: New Mediums For Designers JW Marriott Salon CJohn Goff We Are What We Click: The Dark Side Of Sideboobs Hyatt Regency Austin Zilker Ballroom 1Mikala Bierma • Kyle Monson • Elspeth Rountree • Todd Sawicki Wearable Tech and Design: Cracking Mainstream Trends JW Marriott Room 206David Austin • Jason Johnson • Christina Mercando • Pete Pachal • Lance Ulanoff • Lance Unlaoff Wearables and the Happiness Quotient JW Marriott Room 210Gareth Price • Forest Young Writing Your Next Act JW Marriott Room 408-409Jen Spencer You Are Everywhere Hyatt Regency Austin Zilker Ballroom 3Kristina Halvorson Decoding SXSW: Your Guide to Technology JW Marriott Room 310-311Heidi Braunstein • John Ridpath






A Frank Lloyd Wright Approach To Digital Design ACC Ballroom CKent Eisenhuth The Blockchain: Creating a New Distributed World ACC Ballroom BMikkel Krogsholm Book Signing: Brian Wansink ACC Ballroom G FoyerBrian Wansink Driving Results Through Culture ACC Ballroom GChris Edmonds The Thrilling Adventure Hour Palmer Events Center Geek Stage A Crash Course in Maker Movement Marketing JW Marriott Salon 3Lucia Mancuso • Jonathan Moneta A Peek Inside the World of Collecting Art Online Courtyard Marriott Rio Grande BallroomAmelia Manderscheid • Austin Nelsen Are Global Markets Finally Worth the Hassle? Hilton Austin Downtown Salon KBryan Breckenridge • Jake Colvin • Althea Erickson • Lindsey Grossman • Kavita Shukla Beacons for Good: Avoiding the Creepy JW Marriott Room 211-212Steve Hegenderfer Being Flawsome: 5 Digital Habits to Rock Your Brand JW Marriott Salon 7Erik Qualman Biz Stone on Creativity and Redefining Success ACC Exhibit Hall 5Noah Robischon • Biz Stone Can Anyone Really Trust User-Generated Content? Hyatt Regency Austin Texas Ballroom 4-7Gene Austin Cars: Back to the Future Hilton Austin Downtown Salon HFrank Breust • Vicente Fox Catalytic Color: Flow and The Balanced Brain Benefit JW Marriott Salon 2Margaret Keys • Tom Parish • Brad Richardson • Leanne Venier Changing the Human Experience with Mobile Location Radisson Town Lake Riverside BallroomCory Bergman • Kevin Hunter • Michael Richardson • Ajay Waghray Cracking Middle America Hyatt Regency Austin Zilker Ballroom 2Kerry Bennett • Craig Elbert • Neil Grimmer • Sarah Kessler Creating the Open Source Society JW Marriott Room 404Jesse Cooke • Stephanie Geerlings • Joe Nelson CrossFit: A Passion Brand and Fitness Cult Hyatt Regency Austin Zilker Ballroom 3Jimi Letchford Designing for the Mind JW Marriott Salon BRoger Dooley • Nir Eyal • Nathalie Nahai Designing Your UX Portfolio JW Marriott Room 408-409Ian Fenn Disasters, Data, and Hacker Humanitarians ACC Room 6ABLuis Capelo Drones for Good ACC Room 9ABCKate Chapman • Christopher Fabian • Patrick Meier • Andrew Schroeder Facebook, Twitter and The Future of Free Speech Hyatt Regency Austin Zilker Ballroom 1Monika Bickert • Nicole Ozer • Jeffrey Rosen • Matthew Zimmerman Food, Brand & Community: Food's Big Moment Driskill Hotel MaximilianBrian Bordainick • Jennie Kelley • Mike Lee • Will Levitt Fundraising Strategically for Long-Term Success Hilton Austin Downtown Salon ABill Clark • Elliot Menschik • Bharani Rajakumar • Danielle Weinblatt Get a Seat in the C-Suite: Fostering Women Leaders Hilton Austin Downtown Austin Chamber OfficesVirginia Miracle • Jan Ryan GXGW: The Doctor Who Meet Up JW Marriott Room 501Noah Kuttler How CNN and The New York Times Moderate Comments JW Marriott Salon 8Bassey Etim • Patrick O\'Keefe • David Williams How to Not Hire and Retain Employees of Color ACC Ballroom EMakinde Adeagbo • Ana Diaz-Hernandez • Aston Motes • Ola Okelola Image Creation and Sharing: Practice vs Policy Hyatt Regency Austin Texas Ballroom 2-3Victoria Ekstrand • Magdalena Olszanowski • Lisa Silvestri • Leslie-Jean Thornton Is Your Responsive Design Responsive Enough? JW Marriott Salon CDane Downer • James Zetlen Lesbians Who Tech (and Friends) Meet Up JW Marriott Room 502-503Leanne Pittsford Marketing Technologist Meet Up JW Marriott Room 504Parker Short Mentor Session: Brewster Stanislaw Courtyard Marriott Brazos IBrewster Stanislaw Mentor Session: Della Rucker Courtyard Marriott Brazos IIDella Rucker Mentor Session: Elizabeth Quintanilla Courtyard Marriott Brazos IIIElizabeth Quintanilla Mentor Session: Francesca Pick Courtyard Marriott Brazos IFrancesca Pick Mentor Session: Hayes Davis Courtyard Marriott Brazos IHayes Davis Mentor Session: Jason Webb Courtyard Marriott Brazos IIJason Webb Mentor Session: Kumar Anbalagan Courtyard Marriott Brazos IIKumar Anbalagan Mentor Session: Ryan O'Connell Courtyard Marriott Brazos IIIRyan O\'Connell Mentor Session: Shay Howe Courtyard Marriott Brazos IIIShay Howe Metadata for Good? Trust and Context in Online Media Hyatt Regency Austin Big BendMorgan Hargrave • Harlo Holmes Mobile: The Glue Between Online and Physical Retail JW Marriott Room 205Michelle DeVore • Carla Dunham • Tricia Nichols • Alan Tisch Net Infrastructure: The Economy's Hidden Backbone Omni Downtown Capital BallroomCheri Bustos • Hilary Van Der Meulen • Cathy McMorris Rodgers • Rafael Laguna de la Vera • Sunday Yokubaitis Nonprofit Crowdfunding Bill of Rights ACC Room 5ABCMiriam Kagan • David Neff Participatory Cities: Inspiring Access and Action ACC Room 10ABAshoka Finley • Rosie von Lila • Lionel Mitelpunkt • Marlon Parker Powerful Enough to Dent the World ACC Ballroom ANilofer Merchant Protect Your Startup: Avoiding Costly Disputes Hilton Austin Downtown Room 400-402Megan Batchelor • Allen Burt • Tommy Haskins • Leslie Robnett Public Partnerships and Private Parts Hilton Austin Downtown Salon DJenna Arnold • Anjali Kumar Pulling the Plug on Your Moneymaker: Bet Big Hilton Austin Downtown Room 412Teddy Cha • Andrew Chen Quantifying Well-Being: Big Brother, Big Mother JW Marriott Room 203-204Chris Dancy Real World: Life of Data from Sensor to Analysis JW Marriott Room 208Sébastien Boria • Sebastien Boria • Gina Longoria • Shahram Mehraban • Eric Starkloff Side Projects: Stop Talking, Start Making! JW Marriott Room 407Per Stenius • Oskar Sundberg Social Media Celebrity: Audience vs True Influence Hyatt Regency Austin Hill Country ABCDCiaran Bossom • Lisa Materazzo • Amir Mohamadzadeh • Jonathan Perelman Start with the Things, Not the Internet JW Marriott Salon DRoss Atkin Stopping Outbreaks with Genomics JW Marriott Room 201-202Samuel Minot Story Structure Secrets JW Marriott Salon EChristine Steele SXstyle Meet Up JW Marriott Room 508Kelly Krause SXSW Accelerator: Enterprise and Smart Data Tech 2 Hilton Austin Downtown Salon FDavid Aronoff • Christopher Dannen • Dayna Grayson • Fran Hauser • Mohanjit Jolly SXSW Accelerator: Social Technologies 2 Hilton Austin Downtown Salon GThomas Ball • Andrew McLaughlin • Maria Thomas SXSW Accelerator: Wearable Technologies 2 Hilton Austin Downtown Salon JAdam D\'Augelli • Don Dodge • Leah Hunter • Nadeem Kassam • Sonny Vu • Michael Yang SXSW Daily Recap ACC Ballroom FJohn Rodriguez (J-Ro) • Catherine Cheney • Hugh Forrest • Michele Skelding Tap, Swipe, Book: Designing for Mobile JW Marriott Salon ASam Shank The Cult of Technical Founders and Its Discontents Hilton Austin Downtown Salon EAlexandra Cavoulacos • Kathryn Finney • Julie Fredrickson • Mattan Griffel The Future Of Distributed Media ACC Room 12ABSummer Burton The Future of Food? A Personal Growing Revolution Driskill Hotel MaximilianGabriel Blanchet • Jamie Byron • Caleb Harper • Larry Santoyo The Future of Human-Computer Interaction Hilton Austin Downtown Salon BRamses Eduardo Alcaide • Dr. Tawanna Dillahunt • Roger Ehrenberg • Nancy Benovich Gilby The Future of Physical Digital Place Making JW Marriott Room 402-403Rick Lin • Shagun Singh The Reinvented Food Festival: Sink or Swim Driskill Hotel Driskill BallroomBen Leventhal • Adam Rapoport • Rob Sheard • Mike Thelin Turning Talent into Rockstars JW Marriott Salon 5-6Bonin Bough Using Brands to Create Cultural Identity Hyatt Regency Austin Texas Ballroom 1Jarret Myer • Chris Wink Visas, Immigration, and the Tech Industry JW Marriott Salon 1Jill Esposito • John Paul Farmer • Vivian Graubard • Jose Raul Perales Wallet on Your Wrist or Just Happy to See Me? JW Marriott Room 206Carey Kolaja • Owen Thomas We Are Mapping Your World, Inside: What's Private? JW Marriott Salon 4Carol Politi We Are Not Robots: A CSR Meet Up JW Marriott Room 509Megan Trotter What's Next For Talking Cars JW Marriott Room 210Walt Fehr • Mike Pina Who Wants To Be a YouTube Ad Millionaire Sheraton Austin Capitol BallroomFarrah Bezner • Mark Fortner • Rob Griffin • Kevin Hung • Chris Landa









Content Personalization For Web Teams of All Sizes ACC Ballroom BJohn Berndt Simulating Surgery Using the Language of the Web ACC Ballroom CAaron Oliker Book Signing: Jessica Hagy ACC Ballroom G FoyerJessica Hagy Book Signing: Ron Friedman PhD ACC Ballroom G FoyerRon Friedman Zero to One: How to Build the Future ACC Ballroom GBlake Masters Harnessing the Power of YouTube Influence Palmer Events Center Geek StageThomas Cassel • Thomas Cassell • Adam Montoya • Angelo Pullen • Luke Stepleton Are Brands Sabotaging Their Own Content? Hyatt Regency Austin Hill Country ABCDSeth Coffrin • Emily Luger • Liz McDonnell • Alyssa Vitrano Augmented Reality in Music: Hackable Instruments JW Marriott Room 402-403Bruno Zamborlin Bedroom to Boardroom: Sharing the Executive Suite JW Marriott Room 408-409Michael Manning • Q Manning Big Picture Testing: Beyond The One-Off Result JW Marriott Salon BToby Fallsgraff • Sarah Newhall • Kyle Rush Boardroom or Baby? The Choices Women Have in Tech JW Marriott Room 407Judith Bitterli Building A Startup Ecosystem from Zero Hilton Austin Downtown Salon KDevin Baptiste • Samantha Snabes • Sebastian Vidal City 2.0: Why Local Gov. Bets on Civic Innovation ACC Room 10ABBrenna Berman • Rebecca Foster • Nigel Jacob • Brian Kenner • Kerry O\'Connor • Jessica Singleton Civic Hackers and Advocates Meet Up JW Marriott Room 504Chip Rosenthal Creating Connections Through Serendipitous Design JW Marriott Salon CJohn Kestner • Reed Martin Design Sprints at Google: UX Methods and Mindset JW Marriott Salon DNadya Direkova • Marta Rey-Babarro Design Thinking for Your Healthcare Startup Hilton Austin Downtown Salon BLina Colucci • Priya Garg • Kirsten Nelson Designing Tools for Designing Cities JW Marriott Room 210Tiffany Chu • Ainsley Wagoner Digital Skins: A New Age of Fashion Manufacturing JW Marriott Room 205Hayley Ard • Francis Bitonti • Amanda Parkes Discover University of Texas System Future Finders Ashbel Smith Hall Exterior CourtyardLaurence Cooper • Thomas Geisbert DIY Brain Hacking, Electroceuticals and You JW Marriott Salon 2Tim Marzullo • Joel Murphy • Eliza Strickland • Brent Williams Exploring the Future of Connected Objects JW Marriott Room 208Jennifer Dunnam • Daniel Fogg • Chris McRobbie • Matt Webb Fail Fast, Save the World: Prototyping for Good ACC Room 6ABJonathon Morgan Franchise: A Food Truck Evolution Driskill Hotel MaximilianNatasha Case • Dave Danhi • Ross Resnick • Eric Silverstein From Siberia to Millions of Users JW Marriott Salon 5-6Tim Ferriss • Deena Varshavskaya Future Crimes From the Digital Underworld JW Marriott Salon 4Marc Goodman Geek Up: Wine Meets Tech Meet Up JW Marriott Room 501April Wright Collins • Craig Collins MS Get Verified or Go Home JW Marriott Room 404Drew Lewis Girl Power(ed) JW Marriott Salon 1Tracy Chou • Joelle Emerson • Surabhi Gupta • Hui Li Government Surveillance: How You Can Change It ACC Room 9ABCEllen Dargie • Christian Dawson • Harley Geiger • Ben Young How Auto Technology Is Moving at A Furious Pace Hilton Austin Downtown Salon HGuillermo Lagos • Hironori Miyauchi • Robin Reyes • Gerardo Sordo How Can Journalism, Civic Tech Hack Politics 2016? Hyatt Regency Austin Zilker Ballroom 1Ruby Cramer • Seth Flaxman • Emily Ramshaw • Andrew Rasiej How Can Mobile Advertising Not Suck Sheraton Austin Capitol BallroomTom Bick • Jim Ensign • Zoe Levine • Shelby Saville • Shelby Savillle How Technology Colonized Fashion Week JW Marriott Room 206Karlie Kloss • Sara Wilson Humans vs Machines: A Cognitive Revolution JW Marriott Room 211-212Chetan Dube Independent Ad Agency Meet Up JW Marriott Room 509Al Moffatt Is the Internet Disappointed In Us? Hyatt Regency Austin Texas Ballroom 4-7David Weinberger JOurneY: A Method for Meaning Creation Hilton Austin Downtown Salon DBijoy Goswami • Danny Gutknecht Know Your Kryptonite: Crisis In Your Metropolis Hyatt Regency Austin Texas Ballroom 1David Krejci • Lauren Melcher LA and The Innovation Economy ACC Ballroom ASophia Amoruso • Troy Carter • Eric Garcetti Legend of the Black Techie: The New Moses ACC Ballroom ETynicka Battle • Lynne d Johnson • Billy Johnson Jr • Karine Travieso Lies, Damned Lies and Statistics ACC Room 5ABCMatthew Jukes Make Money. Make Impact. Period. Hilton Austin Downtown Room 412Taylor Conroy Making Sense of the Competitive Comms Landscape Omni Downtown Capital BallroomRenee Ellmers • Rene Ellmers • Joe Kennedy • Ben Lujan • Chip Pickering • Alan Schoenbaum Marketing in the Era of Engagement Meet Up JW Marriott Room 508Matt Zilli Marketing Through Live Music: What Works? Hyatt Regency Austin Zilker Ballroom 2Jonathan Azu • Michael Feferman • Mike Raspatello • Courtney Trucksess • Evan Winiker Mega Bites: Mining Food Data for Insights Driskill Hotel Driskill BallroomDave Feller • Danielle Gould • Gautam Gupta • Justin Massa Mentor Session: Be Kaler Courtyard Marriott Brazos IBe Kaler Mentor Session: Brian Thompson Courtyard Marriott Brazos IIIBrian Thompson Mentor Session: Dr Esteban Lopez Courtyard Marriott Brazos IEsteban Lopez Mentor Session: Jason Bender Courtyard Marriott Brazos IJason Bender Mentor Session: Julie Ewald Courtyard Marriott Brazos IIIJulie Ewald Mentor Session: Marcy Swenson Courtyard Marriott Brazos IIMarcy Swenson Mentor Session: Michael Strong Courtyard Marriott Brazos IIMichael Strong Mentor Session: Sridhar Solur Courtyard Marriott Brazos IIISridhar Solur Mentor Session: Tim Varner Courtyard Marriott Brazos IITim Varner Museums Today: More than Social Media Posts Courtyard Marriott Rio Grande BallroomKathleen Massara • Andrea Mellard • Jocelyn Miller • Ashley Young NASA’s Giant Step in Social Media JW Marriott Salon 7Rodney Mason • Veronica McGregor Ocean Exploration: Illuminating the Unknown JW Marriott Salon 3Paul Bunje Origins of the Marketing Intelligence Engine Hyatt Regency Austin Zilker Ballroom 3Paul Roetzer Promise and Pitfalls of Too Much Health Data JW Marriott Room 203-204Shannon Dickson • Dr Robert Glatter • Michael Smith Promoting Your Creative Work on the Web JW Marriott Salon ERoxanne Schwartz Social Media and Diversity: The ROI for Brands ACC Ballroom FAndre Blackman • Nailah Blades • Abraham Cajudo • Pam Slim Startup Success in Brazil With A Foreign Accent Hilton Austin Downtown Salon ADouglas Almeida • Gustavo Caetano • Felipe Matos • Elton Miranda • Felipe Venetiglio SXSW Accelerator: Digital Health and Life Science 1 Hilton Austin Downtown Salon JMilena Adamian • Stacy Feld • Nina Kjellson • Laurie Segall SXSW Accelerator: Entertainment and Content Tech 1 Hilton Austin Downtown Salon GCharles Hudson • Hany Nada • Mahmud Rowghani • Mood Rowghani • Ralph Simon SXSW Accelerator: Innovative World Technologies 1 Hilton Austin Downtown Salon FRenata Akhunova • Sir Mix A Lot • Mia Saini Tech & Purpose...With a Dung Beetle, Prof, & Rabbi JW Marriott Room 201-202Laura Baum • Vic Strecher Technology Meets Wallet: What's Taking So Long? Hilton Austin Downtown Salon ETony Gallippi • Olga Kharif • Ben Saren • James Wester The Art and Science of Data-Driven Storytelling Hyatt Regency Austin Big BendJames Ball • Elizabeth Lukas The Camera Reimagined: New Forms, New Tools Hyatt Regency Austin Texas Ballroom 2-3Hans Peter Brondmo Using Touch in Creative Design of an Experience JW Marriott Salon ADavid Birnbaum UX and Content Strategy Mindshare Meet Up JW Marriott Room 502-503Paige Maguire Watch What Happens Next: a World of Wearables Radisson Town Lake Riverside BallroomJulie Ask • Asif Khan • Richard Ting • Scott Townsend What It Really Takes to Win in Business ACC Exhibit Hall 5Gary Vaynerchuk • Jack Welch • Suzy Welch What Keeps the Internet’s Leading CPOs Up At Night JW Marriott Salon 8Erin Egan • Keith Enright • J Trevor Hughes • Brendon Lynch Why I sold a company I built as an anti-bank... to a bank Capital One 6th & Congress Why Ireland Is Cranking Out Great Tech Companies Hilton Austin Downtown Room 400-402Simone Boswell • Mike Butcher • Patrick Leddy • Joe Mitchell • Brendan O\'Driscoll • Julie Sinnamon Young Millennials: Entrepreneurship for A New Era Hilton Austin Downtown Austin Chamber OfficesNick Arnett • Patrick Stoddart Zero Day: What Will Be The Weapons Of World War 3? ACC Room 12ABDave Anthony • August Cole Designing UI in Keynote for Web and Mobile Apps JW Marriott Salon HJoel Beukelman • Ted Boda Making Makers Who (Fearlessly) Make JW Marriott Room 301-302Lori Kent • Allison Kent-Smith PixelPerfect: Strategies for Overcoming Perfection JW Marriott Room 310-311J Schuh • Brian Sullivan The Future of Work: OfficeADD, Focus, GTD, Nirvana JW Marriott Salon GAmol Sarva • Edward Shenderovich The More You Node JW Marriott Room 303-304Chase Moody • Ashley Park What Marketers REALLY Need to Know About Big Data JW Marriott Salon FMichael Wu






Smart Yet Illiterate: Hacking Health Literacy ACC Ballroom CChristina Mullen Your eReader Sucks: The Persistence of the Book ACC Ballroom BBlake Wirht I See You Made an Effort ACC Ballroom GAnnabelle Gurwitch #SXsingle Meet Up JW Marriott Room 501Kathryn Irwin 15 Minutes of Shame: A Survival Guide JW Marriott Room 404Megan Wintersteen A Clickable Feast: Pursuing The Modern Music Video ACC Room 12ABSimon Wiscombe • Matt Yoka A Fine Line: Journalism, Storytelling and Advocacy Hyatt Regency Austin Zilker Ballroom 1Cord Jefferson • Kaj Larsen • Alexis Madrigal • Bryn Mooser A New Authenticity in A Holographic World JW Marriott Room 210Sandy Fleischer • Peter Martin America Meet World: How Global Satirists See Us ACC Room 9ABCSaman Arbabi • Trina DasGupta • David Kibuuka • Anuvab Pal Beyond Privacy: Surveillance's Threat To Liberty JW Marriott Salon 4Bruce Schneier • Ben Wizner Brand Sponsorships For Startups Hyatt Regency Austin Zilker Ballroom 2Jodi Arden • Gregory Castronuovo • Chris Denson • Fred Schonenberg • Jack Shannon Building An Empire of Data for Retail JW Marriott Room 205Ryan Craver Canceled: You're Better Than the Shitty Gin You're Drinking JW Marriott Room 402-403Chris Messina Confident Women: Ditch the Bitch Stigma JW Marriott Room 407Kali Williams Consumer Data: The Good, the Bad, the Not-So-Ugly JW Marriott Salon DMargret Schmidt Culture Trumps Advertising Every Time Hyatt Regency Austin Texas Ballroom 1Chris Kneeland Democratizing Entrepreneurial Opportunity Hilton Austin Downtown Room 412Torsten Kolind • Angeles Navarro Designing for Professional Users: A New UX Playbook JW Marriott Salon CAlan Baumgarten • Ben Judy Dr. Brainlove: Interactive Neuroscience Vehicle JW Marriott Salon 2Natalia Bilenko • Nicholas Christie • Asako Miyakawa • Sean Stevens Evolving Employee Advocacy with Scale and Impact Hyatt Regency Austin Zilker Ballroom 3Adam Keats • Marcy Massura From Digital Sharecropping to Data Emancipation JW Marriott Salon BGene Becker • Laurie Frick • Julia Lane • Mike Liebhold Green Screen UX: Designing For Context JW Marriott Salon AJustin Smith Help! I Have Customers in Europe! What Do I Do? Hilton Austin Downtown Room 400-402Gemma Deveney • Mohanjit Jolly • Adrian McDermott • Gina O Reilly How Food and Drink Drive Urban Planning Today Driskill Hotel MaximilianSean Brock • Matthew Goodrich • Richard Martin • Tyler Niess How Technology Created America’s Tweethearts JW Marriott Salon 7Laurie Davis • Thomas Edwards, Jr. International Investments: Trends and Opportunities in Brazil Hilton Austin Downtown Salon AMariana Donagelo • Humberto Matsuda • Santiago Subotovsky • Allen Taylor • Bedy Yang IT Pros Take a Seat at the Table Meet Up JW Marriott Room 502-503Sara Gates Latino Tech-Culture Powers Up ACC Ballroom FCristina Garcia Gamboa • Guy Garcia • Monica Gil • Maria Hinojosa Life's a (Dinner) Party: Channeling Culinary Creativity Driskill Hotel Driskill BallroomDarin Bresnitz • Questlove • Paul Qui • Ahmir Thompson Made in Budapest: Half the Cost and A Day Ahead Hilton Austin Downtown Salon KHenry Copeland • Gyula Fehér • Peter Halacsy • Veronika Pistyur Managing a Shit Storm and Restoring Your Brand Hyatt Regency Austin Hill Country ABCDRobert Gibbs • Liz Jarvis-Shean • Ben LaBolt • Becca Lewis MAYDAY: The Fight to Save American Democracy ACC Exhibit Hall 5Lawrence Lessig Meet Up: Unlock Your Creative Potential With JUJU JW Marriott Room 509Julia Junkin • Matt Kern Mentor Session: Andrew Eisenberg Courtyard Marriott Brazos IAndrew Eisenberg Mentor Session: April Chang Courtyard Marriott Brazos IApril Chang Mentor Session: Christie Dames Courtyard Marriott Brazos IIChristie Dames Mentor Session: Danny Fraser Courtyard Marriott Brazos IIIDanny Fraser Mentor Session: Jeff Zwerner Courtyard Marriott Brazos IIJeff Zwerner Mentor Session: Nathan Hanners Courtyard Marriott Brazos IIINathan Hanners Mentor Session: Sarah Ellison Lewis Courtyard Marriott Brazos IIISarah Ellison Lewis Mentor Session: Sheldon Monteiro Courtyard Marriott Brazos IISheldon Monteiro Mentor Session: Tristan Barnum Courtyard Marriott Brazos ITristan Barnum Method Matters in Civic Engagement – But How? ACC Room 6ABBenjamin Armstrong • Nick Bowden MIT Hacking Medicine: Hack-in-A-Box Hilton Austin Downtown Salon BTatyana Dobreva • Tatyana Gubin • Christopher Lee • Shirlene Liew Narratives, Platforms and Movements Hilton Austin Downtown Salon DJohn Hagel NASA's Next Giant Leap: The Journey to Mars JW Marriott Salon 3Todd May New Parents in Tech Meet Up JW Marriott Room 508Irma Kramer Productivity for the Working Mom (and Dad!) JW Marriott Room 408-409Nicole Kim Re-imagining Privacy for Consumers and Developers Omni Downtown Capital BallroomMario Diaz-Balart • Erik Paulsen • Jon Potter • Filemon Vela Real Talk About Civic Tech ACC Room 10ABJohn Bracken • Catherine Bracy • Garlin Gilchrist II • Michael Nutter • Daniel X O\'Neil Seemingly Seamless Hilton Austin Downtown Salon ETrip Adler • Aunkur Arya • Anthony Ha • Payal Kadakia She's a C-Word! Lessons From Tech’s C-Suite Women JW Marriott Salon 1Sara Clemens • Lisa Stone • Kara Swisher • Kira Wampler Smart Everything: Wearables and Tech Converge JW Marriott Room 206Mike Bell • Eddie Hold • Shel Israel • Simon Pearce Speaking Duckface to Power: Selfies and Activism ACC Room 5ABCMona Kasra • Lea Muldtofte Olsen Story-Driven Health: Alaska’s Race to Wellness JW Marriott Room 201-202Douglas Eby • Katherine Gottlieb Stylist Meet Up JW Marriott Room 504Cristina Facundo Sustainable Photography in a Disintermediated Era Hyatt Regency Austin Texas Ballroom 2-3Mikkel Aaland • Anna Dickson • Richard Kelly • Leora Kornfeld • Peter Krogh SXSW Accelerator: Digital Health and Life Science 2 Hilton Austin Downtown Salon JMilena Adamian • Stacy Feld • Nina Kjellson • Laurie Segall SXSW Accelerator: Entertainment and Content Tech 2 Hilton Austin Downtown Salon GCharles Hudson • Hany Nada • Mahmud Rowghani • Mood Rowghani • Ralph Simon SXSW Accelerator: Innovative World Technologies 2 Hilton Austin Downtown Salon FRenata Akhunova • Sir Mix A Lot • Mia Saini SXSW Gaming Happy Hour presented by Curse Palmer Events Center Exhibit Hall 1 SXSW Meditation ACC Room 8ABea Love • Melodie Tao The Building Blocks of A Smart World JW Marriott Room 208Jeremie Beebe • Karen Roter Davis • Leigh Gallagher • Dan Lieberman The Future of Porn Is 3D Virtual Reality Hyatt Regency Austin Texas Ballroom 4-7Alec Helmy • Brian Shuster The Future of Privacy JW Marriott Salon 8Michael Beckerman • Suzan Delbene • Blake Farenthold • Darrell Issa The Science of News and Content Consumption Hyatt Regency Austin Big BendSerena Ehrlich The Story of Creative Icons: Failure to Mastery ACC Ballroom ASarah Lewis The Ultimate Startup Pivot: A Pivot from No Idea! Hilton Austin Downtown Austin Chamber OfficesDavid Brown • David Cohen The Writing on the Wall: Our Liquid Ambient Future JW Marriott Room 211-212Mitch Goodwin Transportation Technology Startup Discussion Hilton Austin Downtown Salon HMario Romero • Georg Schroth • Mai Takase • Jun Yamadera University of Texas System Future Finders Part II Ashbel Smith Hall Exterior CourtyardCecilia Conrad User Experience Design Shaping Our World JW Marriott Salon 5-6Genevieve Bell • Mimi Ito Wallet Wars: Payments are Just the Beginning Radisson Town Lake Riverside BallroomStephanie Capretto • Brian Kirby • John Lunn • Jordan Mckee • Jeremy Nicholas Where Are The Black Designers? ACC Ballroom EMaurice Cherry Why HIPAA Won't Save You: Protecting Data Privacy JW Marriott Room 203-204Manny Hernandez • Marc Monseau • Jane Sarasohn-Kahn • Amanda Sheldon